Privacy Policy

This Privacy Policy explains how Fellside Trails Ltd ("we", "us", "our") collects, uses, stores and protects personal data when you visit fellsidetrails.com or contact us about our Lake District walking guides, itineraries and outdoor masterclasses.

We handle personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are (Data Controller)

Fellside Trails Ltd is the data controller for personal data collected through this website. Our registered details are:

• Company Name: Fellside Trails Ltd
• Company Number: 15209384
• VAT Number: GB927184563
• Registered Office: 7 Lake Road, Keswick, CA12 5BT, United Kingdom
• Director: Callum Fenwick
• Email: [email protected]
• Phone: +44 1768 772441

2. What Personal Data We Collect

Depending on how you use the website, we may collect:

• Identity data: first name and surname
• Contact data: email address, telephone number (if provided) and message content
• Preference data: package or course interest selected in enquiry forms
• Technical data: IP address, browser type, device type, operating system and approximate location derived from IP
• Usage data: pages viewed, time on page and referral source (where available from server logs)

We do not intentionally collect special category data through this website. Please do not include health details in free-text messages unless necessary for an enquiry, in which case we will process them only to respond.

3. How We Collect Personal Data

• Direct interactions: contact forms, email and telephone
• Automated technologies: server logs and essential cookies required for site operation (see our Cookie Policy)
• Third-party delivery: font and icon providers may process limited technical data when assets load

4. How We Use Your Personal Data

• Respond to enquiries about guides, itineraries, courses and services
• Provide ordered digital products or planning support where purchased
• Improve website content, navigation and security
• Maintain business records and meet legal obligations
• Send updates only where you have asked us to stay in touch

We do not sell personal data and we do not run Google Analytics, Google Tag Manager or social advertising pixels on this website.

5. Legal Bases for Processing

• Consent: where you submit a contact form or request information
• Contract: where processing is needed to deliver a purchased guide, course or itinerary service
• Legitimate interests: to operate, secure and improve our website and respond to reasonable business enquiries
• Legal obligation: accounting, tax, consumer rights and regulatory requirements

6. Data Sharing

We may share data with trusted providers who host the website, deliver email, process payments (where applicable) or maintain infrastructure. They may only use data on our instructions and must apply appropriate security.

We may also disclose data where required by law, court order or a competent authority.

7. International Transfers

Some technology providers (for example font or CDN services) may process technical data outside the UK. Where this occurs, we rely on UK adequacy regulations or appropriate contractual safeguards.

8. Data Retention

• Contact enquiries: typically retained up to 24 months after the last meaningful correspondence, then deleted or anonymised unless needed for an ongoing matter
• Customer/order records: retained for up to 6 years to meet accounting and consumer law requirements
• Server logs: retained for a short operational period for security and troubleshooting

9. Your Rights Under UK GDPR

You have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure in certain circumstances
• Restrict or object to certain processing
• Data portability where applicable
• Withdraw consent where processing is consent-based

To exercise these rights, email [email protected]. We may need to verify your identity before responding.

10. Security Measures

We use appropriate technical and organisational measures including HTTPS delivery, access controls on business systems, least-privilege staff access, and secure handling of enquiry records. No online transmission is completely secure, but we work to protect your data against unauthorised access, loss or alteration.

11. Children

Our services are aimed at adults planning outdoor travel. We do not knowingly collect personal data from children under 16. If you believe a child has provided data, contact us so we can delete it.

12. Complaints and the ICO

If you are unhappy with how we handle your data, please contact us first so we can try to resolve the issue. You also have the right to complain to the Information Commissioner's Office (ICO):

• Website: https://ico.org.uk
• Helpline: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom

13. Changes to This Policy

We may update this Privacy Policy when our practices or legal requirements change. The "Last updated" date at the top shows the latest revision.

14. Contact Us

Email: [email protected]
Phone: +44 1768 772441
Post: Fellside Trails Ltd, 7 Lake Road, Keswick, CA12 5BT, United Kingdom